Social penetration theory Essay Example | Topics and Well Written Essays - 2000 words

Social penetration theory - Essay ExampleFor purposes of this analysis, cognitive dissonance pull up stakes be understood as a process whereby the advertiser is able to evoke a key train of differential, as well as direct and indirect appreciation for this, within the mind of the individual who is force by such publicise. Although seeking to measure such a dynamic and marketing and psychological advertising would necessarily require a dissertation length response, this brief analysis will seek to compel the reader with an understanding of how laurels within advertising works to create a more well-to-do impression with regards to the imagery and understanding of the product itself. Furthermore, as a means of performing such an analysis, it will be necessary to engage the reader with a discussion and appreciation of the means by which consciousness, brotherly psychology, and motivation (as well as many subcategories of each of these) all work together to affect such an end in the minds of the potential consumer. Moreover, three specific academic studies will be utilized as a means of drawing inference upon the hypothesis of this research which regards the understanding that celebrity influences a peachy deal upon the level in which a potential consumer has to interact with the given good/service/product.Likewise, the starting of these studies which will be engaged is with respect to the level to which consciousness factors into the way in which the potential consumer engages with celebrity endorsement and/or celebrity suggestion. This helps to focus a level of analysis upon the ultimate degree to which cognitive dissonance can be affected within a celebrity endorsement. Ultimately, the way in which the trafficker seeks to portray overall consciousness within a product offering is almost invariably coupled to an identification of self awareness. For instance, the article in question Celebrity Selection & Role of Celebrities in creating label Awarenes s and Brand Preference elaborates upon the way in which a