The World's Most Ethical Companies Essay Example | Topics and Well Written Essays - 1250 words

The World's Most Ethical Companies - Essay Example It will predict the possible effects of these ethical practices to the bottom line of the company. Furthermore, existing policies will be reviewed and recommendations on the areas that need to be improved will be provided. Moral Responsibility to Consumers It has always been the ethical value of L’Oreal to be open-mindedness, wherein it always listens and conforms to the needs and feedback from diverse consumers. Firstly, cultural and racial differences are considered in the development of beauty products to global consumers (L’Oreal, 2013b). The company is committed in providing the best quality beauty products at the most reasonable price to all its consumers for their satisfaction. It always values its consumers from the development to production of beauty products down to marketing and customer relationships. Each product is formulated in conformance to the consumers’ needs of beauty. Secondly, it is active in providing sustainable consumption to consumers ar ound the world by utilising natural ingredients, which bring natural effects to the health of consumers (â€Å"L’Oreal Publishes 2010 Sustainable,† 2011). ... The company has developed a packaging policy in its environmental program in considering the environmental impact of the packaging design. The company makes sure that all its packaging materials are weighed lightly in order to reduce the utilization of cardboard materials from trees. Its packaging design has been forest certified by the Forest Stewardship Council (FSC) for the last five years. The company sees to it that the raw materials used have passed under its selection system, which requires meeting its several sustainability standards, such as conformance to biodiversity, consumer safety, and long-term accessibility. The company has also adopted an initiative in minimizing its discharge of greenhouse gases through its participation of the Carbon Disclosure Project since 2003. Its initiative has reduced its discharge of carbon dioxide in the environment by 28% through adopting sustainable raw materials and production processes (L’Oreal, 2013c). Moral Responsibility to Em ployees Aside from its responsibility to consumers and the environment, the company has also been practicing ethical practices for its responsibility to its employees. The company offers personalized programs in inducting new employees to the company, which conform to their personalities, skills, and knowledge through comprehensive trainings. In order to make the transition of a new employee successful in the company, it offers a personalized program that includes training, meetings, and discussions with the right people (L’Oreal, 2013d). All employees are also entitled to all career development opportunities despite of race, color, and