MARKETING PLAN Term Paper Example | Topics and Well Written Essays - 500 words

MARKETING PLAN - Term Paper ExampleThese are individuals/ groups who wish to be in control of their spending, those who are budget conscious and are always in the lookout for correct finds and bargains so they could maximize their budget. They bequeath most likely shop in a supermarket that offers one of the worst prices. They go away be interested in a place that is haven for those who wish to stretch their budget. butt joint market includes both men and women who are contributing to the earnings of the household. They are the decision makers who are in control of identifying which products to purchase for the daily needs of the house. Secondary target market are the children and younger ones who alike have great influence in the purchasing decisions of their parents/ guardians.Wal-mart will retail standard supermarkets, both run dry and wet goods. It will carry a wide range of products, from beauty and health care, to kitchen items and food, and even garments and teeny-weeny appliances. It will also have a snack counter where shoppers could stop by while finishing their shopping. It will be offer a one-stop shopping convenience that will provide the customers with all the needful items they usually shop for when visiting a supermarket.Wal-mart will be a warehouse type of supermarket experience. It will have wide aisles, spacious shopping areas that best suit those who buy items in bulk. The store is designed to make shopping comfortable for its customers. Pricing will be competitive the management will learn that the store offers the lowest in the industry. The store will also offer loyalty programs for those who are frequent buyers. It will give additional discounts to members of this loyalty programs.Wal-mart will do promotions through local television and radiocommunication advertisements. It will also place occasional advertisements in local newspapers on a regular basis. Wal-mart will also do below-the-line advertising via ad placements in b illboards situated in key areas in the cities.